To our readers,

As we step into 2025, we want to extend my warmest wishes for a safe and prosperous new year.

Your enthusiasm and engagement have been vital to AlUla’s story as a rapidly growing, sustainability-led destination, and we’re grateful to have shared this incredible journey with you so far.

This newsletter was created to connect you to AlUla’s wonders, offering a glimpse into its rich heritage spanning 200,000 years of human history, its vibrant, welcoming culture, and the transformative moments across wellness, adventure, nature, music and more. It has been inspiring to see how these stories resonate across the world, making each of you an integral part of AlUla’s legacy.

The past year has been extraordinary.

From the unforgettable AlUla Moments calendar of events and concerts, to highlights such as the Masterpieces of the MANN, openings of spectacular new resorts, reaching key conservation milestones, and our skies being officially certified as some of the darkest in the world – 2024 has been about sharing the enduring spirit of this ancient city – which is forever revitalising.

Looking ahead, 2025 promises to be another year of purposeful progress. We are gearing up to unveil an array of new experiences and opportunities for connection that will continue to showcase the timeless beauty and evolution of AlUla.

Thank you for being part of this incredible journey. Together, we are bringing AlUla to the world.

Stay tuned for what’s next.

To learn more about AlUla, download our brochure here.