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The Incense Road Experience

Embark on a captivating journey through AlUla’s Old Town, where ancient history meets living heritage in an unforgettable immersive experience.

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Price

From SAR 120 per person

Schedule

Available from 7 Nov 2024 to 5 Apr 2025

Booking

Advanced booking required

Experience type

Guided (English - Arabic)

Duration

Approx. 2 hours

Arrival time

At least 15 minutes before booking time

Age restrictions

5 years and above

Group size

Maximum of 10 guests per time slot

Meeting location

Old Town Visitors Centre

Get directions

Parking

Free parking at Old Town & AlJadidah South Parking

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Overview

This two-hour immersive adventure through a maze of mud-brick houses blends live performances, state-of-the-art technology, and hands-on exploration, transporting you through a series of multi-sensory worlds. This journey will immerse you in ancient histories and memories of local communities all while unravelling clues that connect every visitor to AlUla's epic past.

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Ramadan and Eid Special: The Art of Incense Making  

During Ramadan and Eid, visitors will be able to create and take home their own incense inspired by the scents on display in the experience. The 20-minute workshop offers visitors a hands-on journey into the art of incense making at the end of their visit. Participants will learn the basics of incense making, selecting from fragrances inspired by Bakhoor compositions featured in the experience such as myrrh, musk, sandalwood, rose, and frankincense. 

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A glimpse of the experience

AlUla’s legacy at the heart of the Incense Road stretches back thousands of years and continues to be shared by its people today. Take a captivating journey through the extraordinary Old Town, where ancient history meets living heritage.

Encounter legendary figures of the ancient world and journey through exquisite environments with characters sharing stories of the Incense Road and its continued connection to communities today. Meet ‘the incense maker' and step into a world of ancient scents, where you can learn how to craft incense, and explore an enchanting library of literary inspiration. Immerse yourself in the exciting lives of traders as they crossed vast landscapes in camel caravans, moving people, goods and cultures across inhospitable terrains to the oasis of AlUla, where the great cities of Dadan and Hegra grew wealthy, famous and powerful – connecting AlUla to Kingdoms and empires across the world.

Unlock an extra 5% off on app
Explore history and more with the Ancient Kingdoms Festival. Download and book from the app for an extra 5% discount.

Photos

Meeting location

Old Town Visitor Centre

Get directions

Know before you go

7 Nov 2024 - 5 Apr 2025

General season

16:00 - 00:30 | Last entry: 21:30

Ramadan timings 

Wed - Sat

Slots starting at 20:30, 21:30, 22:30, and 23:30 | Last entry: 23:30

Eid timings 

First day of Eid to 5 April 2025

Slots starting at 17:30, 18:30, 19:30, 20:30, 21:30, and 22:30 | Last entry: 22:30

  • Visitors are required to arrive at least 15 minutes prior to booking time.
  • Children under the age of 16 years require adult supervision. 
  • Visitors are advised to carry small, manageable bags to ensure ease and comfort throughout the experience. 

Last entry:

  • General season: 21:30
  • Ramadan: 23:30
  • Eid: 22:30

Adults

SAR 120

Child (5 to 12 years)

SAR 40

  • Tickets are available to purchase at the door
  • The Keepers Encounter, an activity within this event, will be open daily from 10:00 with free entry. 
  • Interactions within the experience will be conducted in the primary language assigned to each slot. However, all content, including videos, texts, and explanations, is available in both languages.
  • Access to the experience 
  • Provision of experience materials and props
  • Please note that all experiences are subject to weather and visibility conditions
  • Comfortable clothing is recommended

Wheelchair accessible

No

  • Refunds are allowed up to 3 days before the experience date or request a refund using the contact us form.
  • Please note that any bank credit card charges cannot be refunded.
  • If you’ve registered your account, you can log in and make changes to your booking.

Allergy notice

  • The experience involves the use of incense, which may not be suitable for individuals sensitive to fumes or fragrances.

Health notice

  • The experience takes place in mud dwellings which may cause discomfort for those sensitive to dust.
  • Please note that the use of incense for medicinal or health purposes are not to be taken literally, and should in no way be interpreted as guidance. Always consult a qualified health professional before using any medicinal substance.
  • The experience features close-range projections which may cause discomfort for individuals sensitive to flashing lights.
  • The experience is setup within small, enclosed spaces and may not be suitable for individuals with claustrophobia.
  • Guests will be required to step over door thresholds, bend through low doorways, and climb and descend uneven stairs to view the terrace spaces.