The iconic opera maestro is no stranger now to AlUla, having performed several times in the city. But it was his intimate performance at Hegra that arguably his most poignant performance. Amidst the UNESCO World Heritage Site, Bocelli performed classics like "The Prayer" and "Time to Say Goodbye" to 300 lucky audience members. A surprise appearance by his then 9-year-old daughter, Virginia Bocelli, strumming the guitar and singing Leonard Cohen’s “Hallelujah,” added an unforgettable touch.

Usher, the epitome of musical charisma, made his AlUla debut in November 2022, setting Maraya ablaze with his electrifying presence. From iconic hits like "Confessions" to the beats of his Las Vegas residency, Usher’s performance was a non-stop dance extravaganza. For 90 minutes, the Maraya audience was on their feet, dancing and singing along to his greatest hits. The venue reverberated with his music, proving that Usher’s star power is truly timeless.

In March 2023, the iconic Maraya was graced by the soulful presence of Grammy Award-winning British singer Seal. His velvety voice echoed through the auditorium, serenading the audience with hits like "Kiss from a Rose." What set this performance apart was Seal's intimate connection with the crowd. He didn't just sing; he danced among the audience, hugging fans and creating a palpably intimate atmosphere. It was a soul-stirring experience where Seal's timeless classics and his unique ability to touch the core of human emotions made this concert an unforgettable and emotionally charged event.