Jan 26, 2023 - May 16, 2023

A curated lifestyle market, Tafoni is a new retail pop-up concept coming to AlJadidah. With everything from clothing to homewares and more, this uniquely curated store showcases local artisans and regional designers inspired by AlUla.

The Concept
The name for this unique luxury pop-up retail store is inspired by the famous honeycomb weathering that can be seen throughout AlUla – many spaces and pieces coming together to create a beautiful whole. As the windswept rocks of AlUla change, so will Tafoni. Each month brings a new version of the store to life, beginning with an exciting 3-day opening event.

The Curator

Rae Joseph

Truly an old soul with a modern mind, American-born Saudi Rae Joseph has morphed from international lawyer to vintage fashion connoisseur. Her multifaceted background brings a unique style to AlUla, blending vintage fashion, a Western outlook and her Arabic lineage to curate the first two incredible renditions of Tafoni in 2023.

Learn more about Rae Joseph


Commencing Tomorrow

Dates: 16 Feb - 20 Mar
Timing: Daily, 4:00 pm - 11:00 pm
Location: Design Gallery, AlJadidah

In designing the second retail pop-up at Tafoni, Rae Joseph was inspired by the significant advancements happening in the Kingdom, particularly in the creative field. The new selection will include ready-to-wear, jewellery, accessories and beauty products. In addition to the retail aspect, visitors will have the opportunity to enjoy live art installations by one of Saudi’s rising stars in the art world, Lama AlShenaifi.

Learn more about the inspiration for this concept

The Experience

Featured Retailers

QORMUZ  |  Fashion, Accessories, Pottery  |  Learn more about QORMUZ

ABADIA  |  Fashion  |  Learn more about ABADIA

NOORA HEFZI  |  Fashion  |  Learn more about NOORA HEFZI

BISHT MANAHEL  |  Fashion  |  Learn more about BISHT MANAHEL

MASHAEL AL-TORATH  |  Fashion  |  Learn more about MASHAEL AL-TORATH

MASHAEL AL-FARIS  |  Fashion  |  Learn more about MASHAEL AL-FARIS

JEED JEWELRY  |  Jewellery  |  Learn more about JEED JEWELRY

TH'HABA  |  Jewellery  |  Learn more about TH'HABA

DALAL JEWELRY  |  Jewellery  |  Learn more about DALAL JEWELRY

TEEB  |  Home Decor  |  Learn more about TEEB

ÉRTH STUDIO  |  Home Decor  |  Learn more about ÉRTH STUDIO

ZAL OFFICIAL  |  Accessories  |  Learn more about ZAL OFFICIAL

CLAY KSA  |  Pottery  |  Learn more about CLAY KSA

HAAL INC  |  Fashion  |  Learn more about HAAL INC

MZN SKINCARE  |  Skincare  |  Learn more about MZN BODYCARE

Featured Retailers


A vibrant hub, AlJadidah is AlUla’s Arts and Culture District. Beautiful murals bring an artistic touch to this pedestrian-friendly area, which features the world’s largest hand-painted carpet. Centrally located, AlJadidah is home to a wide variety of shops, restaurants, galleries, an arthouse cinema, an open-air roller rink, art and music schools and more.

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