Premier luxury publishing house Assouline has unveiled its latest masterpiece, ‘AlUla Flora,’ marking the first-ever book dedicated to the diverse flora of AlUla.

As a boutique luxury destination, AlUla has emerged as an ancient oasis city with fascinating heritage, a rich arts and culture scene, and world-class hospitality. Through this new publication, readers are offered a new perspective of the desert city, drawing them in for a closer look at the colourful plant life that makes AlUla even more vibrant and interesting than they could have imagined.

AlUla Flora' is a visual and educational voyage through the city’s lush ecosystems, which have thrived and sustained its people for generations. Months of research and cataloguing by AlUla’s Nature and Wildlife team have identified over 500 flora species in the area, with the book highlighting more than 80 of these native and introduced species.

Beyond being a creative walk through the world of plants, ‘AlUla Flora’ sheds light on the significant conservation efforts underway in the city, aiming to restore and rewild its ecosystems and preserve its native plant species for future generations. AlUla’s commitment to sustainability and ecotourism is evident across various initiatives rooted in the AlUla Sustainability Charter, which seeks to enrich the lives of both the local community and visitors.