AlUla is an ancient oasis in a desert valley with fertile soil and plentiful water. Serving as a crossroads between three continents and a gateway from Arabia to the East and West, AlUla has been built from successive civilisations and peoples and today is an open, living museum.
There are traces of many who have built AlUla over millennia, from the capital of the kingdoms of Dadan and Lihyan, to the trading hubs of the Nabataeans and into the Islamic era. Much of AlUla’s epic rock formations, valley and sandy desert remains an untouched expanse, with discoveries yet to be made threaded through its rich and layered past.
AlUla attracted pilgrims and travellers who came to take advantage of the abundant resources offered by its fertile oases. The people of AlUla have long been lauded for their hospitality, celebrated by famous explorers of the past for their warmth and authenticity. A vital crossroads along the famous incense-trading routes running from southern Arabia north into Egypt and beyond, AlUla's oases dotted the area and offered a much-needed respite for caravans of weary travellers. It remains a welcoming place to rest, commune and recharge.