Revitalising ancient sporting customs, camel racing is deeply rooted in the cultural history of the Kingdom and the broader Arab world.

Explore this unique culture at various points around the Mughayra Heritage Sports Village:

• Immersive experience room
• Cultural space curated by the Ministry of Culture
• Visitor Centre

The AlUla Camel Cup is the place to see and be seen. So be sure to dress your best and perhaps even pick up new pieces for your wardrobe at exclusive retail pop-ups.

Take your time exploring our outlets including:

• Saudi Bronx, camel race streetwear
• RCU Gift Shop and AlUla FC shared space
• A boutique concept store with a variety of exclusive items
• A cultural gift shop for take-home mementos

A purpose-built will provide hungry visitors with various restaurants and food stalls serving up a diverse pick of traditional fare and international cuisines.

You have many options to choose from:

• Three dedicated restaurants on-site
• A coffee shop to energise
• Refreshing juice shop for breaks
• Four snack-filled F&B shops
• Three food carts to quell your hunger
• A bar with a wide beverage selection

From a variety of musical acts to hands-on camel-related arts and crafts, visitors of all ages can enjoy a range of things to do.

Entertainment zones can be found across the venue, such as:

• Kids area including camel trivia, camel origami, and more
• Adult workshops for traditional pottery, calligraphy and beyond
• Inspiring gallery
• Traditional dances, musicals, and plays
• Camel riding, henna, coffee roasting and more