Ashar Valley Fashion

Apr 25, 2022

This experience is temporarily unavailable, but will return 25 April 2023.  Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

Ashar Valley Fashion
Luxury Pop-Ups in Ashar Valley

Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.

Retail Stores

Samer Halimeh

Samer Halimeh New York has made a name for itself as one of the world's leading diamond brands, specialising in coloured and rare diamonds ranging from D Flawless to GH VS stones. Each bespoke piece is cut and handcrafted in their New York workshop.


Crafted to be coveted. Discover the brand that revolutionised the coffee table book. Guided by their passion for knowledge, culture and travel, Assouline books are defined by visually rich stories and compelling narratives. Notable titles include Arabian Leopard and AlUla.

Michael Cinco

Designer Michael Cinco is best known for his fabulous couture gowns. His innate creativity and masterful techniques have catapulted him to the front ranks of fashion. He has cultivated a dedicated following for the luxe and intricacy of his designs, with their fresh and elegant detail work.

Azza Fahmy

Bringing ancient cultures and heritage back to life since 1969, Azza Fahmy is a jewellery icon. With intricate craftsmanship, they preserve techniques that were used thousands of years ago. Every piece is handcrafted to tell a unique story to its wearer.

Vianney Halter

An independent watchmaker since 1984, Vianney Halter has total creative freedom over his award-winning designs. As a curator of ancient tools, he is inspired by grand masters of the past as he works in his laboratory alone, the traditional way.

The Terrace by L'Opera

Well known as a slice of paradise in the heart of South Kensington, London, this oasis-themed café is bringing its boho vibes to Ashar Valley Fashion. From artisan flat whites and indulgent freak shakes to a selection of classic and drama-filled treats, there's something for everyone.

Ashar Valley Fashion

Event Details

Key Information
Hours of Operation:
  • Saturday - Wednesday: 4:00 pm – 10:00 pm
  • Thursday & Friday: 4:00 pm – Midnight
Recommended Attire: Smart Casual
Duration: 1 Hour

This experience is free and open to all, but tickets must be booked in order to enter Ashar Valley.
Getting to the Venue
Ashar Valley Fashion: Google Pin
Valet parking is complimentary at the venue.

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Plan Your Trip To AlUla

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