Ashar Valley Fashion
This experience is temporarily unavailable, but will return 25 April 2023. Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

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Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.
Retail Stores

Samer Halimeh

Assouline

Michael Cinco

Azza Fahmy

Vianney Halter
An independent watchmaker since 1984, Vianney Halter has total creative freedom over his award-winning designs. As a curator of ancient tools, he is inspired by grand masters of the past as he works in his laboratory alone, the traditional way.

The Terrace by L'Opera




Event Details
Key Information
- Saturday - Wednesday: 4:00 pm – 10:00 pm
- Thursday & Friday: 4:00 pm – Midnight
Duration: 1 Hour
This experience is free and open to all, but tickets must be booked in order to enter Ashar Valley.
Getting to the Venue
Valet parking is complimentary at the venue.
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Winter at Tantora: 22 Dec 2022 - 21 Jan 2023
The highly anticipated Winter at Tantora, the very first music and culture festival in the Kingdom, returns for its fourth edition. Featuring intimate concerts with world-renowned musicians and hosts multiple events across heritage, gastronomy and more, experience the best of AlUla.
Festival Events

2 Dec - 31 Mar (Fri- Sat only) Eco-Gardening
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Hot Air Balloons in AlUla & Khaybar
AlUla Moments Calendar 2023

23 Mar - 30 Apr Ramadan & Eid Al-Fitr
With special Ramadan accommodation offers, spectacular Iftar and Suhoor settings, as well as a myriad of exciting outdoor evening adventures, AlUla puts a special emphasis on family time during Ramadan. Join in on the traditional celebrations of Eid AlFitr by sharing breakfast and trying fresh juices, tea and coffee with locals.

26 Apr - 13 May AlUla Skies Festival
The AlUla Skies Festival celebrates the magic of the AlUla skies. From 26 Apr - 13 May, the AlUla skies will be alive with hot air balloons, drones, stargazing and more.

7 Jun - 10 Jun Extreme Adventure AlUla
High adrenaline and high heat in a highly challenging environment, Extreme Adventure AlUla brings a series of physical challenges and obstacles to maximise the surrounding landscapes of AlUla. From abseiling, hiking, cycling, dune buggies, rock climbing and many more – Adventure is part of AlUla’s DNA.
Details Coming Soon
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1 July - 1 Sep Summer in AlUla
Summer has always been a special time in AlUla, where locals and travellers alike found refuge in the lush AlUla Oasis. As the heat rises across the Arabian Peninsula, AlUla’s verdant oasis bears fruits, gives shade and becomes a place for respite and relaxation, a gem of the Arabian Peninsula in the summer.
Details Coming Soon

8 Jul - 13 Jul Eid Al-Adha
Surrounded by breathtakingly beautiful natural landscapes, captivating history and culture, and unique dining concepts, AlUla is a fascinating place to spend the Eid AlAdha holiday. From exploring Hegra to challenging yourself at rock climbing, do something different this Eid.
Details Coming Soon

22 Sep - 25 Sep Azimuth Festival
After a wildly successful 2022 edition featuring DJ Snake, Parov Stellar, BKR and many other regional and international DJs, AZIMUTH returns to AlUla. Taking place once again during the Saudi National Day Holiday, this music festival will offer a mix of music, art and more on a one-of-a-kind Sand Floor.
Details Coming Soon

20 Oct - 4 Nov AlUla Wellness Festival
Bringing the best of the world of wellness, restoration and relaxation to AlUla this festival is the biggest wellness event in the region. The flagship event – The Five Senses Sanctuary – will return with renowned practitioners, offering yoga, meditation, talks, and fitness in the stunning surroundings of the oasis.
Details Coming Soon

17 Nov - 3 Dec Ancient Kingdoms Festival
In this second edition of the Ancient Kingdoms Festival, explore the relationship between the three interconnected ancient oases of Northwest Arabia – AlUla, Khaybar and Tayma. More immersive experiences and spectacular events will showcase these timeless oases' historic and natural landscapes.
Details Coming soon

21 Dec 2023 - 20 Jan 2024 Winter at Tantora
Being the region’s longest-running music and culture festival, Winter at Tantora returns for its fifth season. Featuring cultural events, musical concerts, wellness, nature, fashion, dining and more, Winter at Tantora showcases the best of AlUla.
Details Coming soon